Emmi goes vegan - facts and background information

Interview with Management Board member B. Emekci

Question:

What prompted you to launch vegan gels on the market?

B. Emekci

While observing the market, we noticed the incipient boom in "vegan" products. At the same time, we received calls from our customers asking whether our gels were vegan. These calls reached us not only from Germany and after a very short time we realized that we not only had to follow this trend, we wanted to.

Question:

Which target group would you like to address with the vegan gels?

B. Emekci

We feel responsible for the success of our customers and want to provide studio owners with a new customer base.

The number of competitors is increasing, as is the dumping of prices. Which nail salon owner can afford to give away their work for €25.00 for an appointment that lasts 1.5 hours?

Only those who recognize the market and react quickly will stand out from the competition.

Question:

Did you have to overcome any particular challenges during production, e.g. in terms of raw material selection? Which animal-based raw materials did you have to do without? Or does the term "vegan" mainly refer to the absence of animal testing?

B. Emekci

First of all, we had to research and find out which raw materials may be contained in a gel labeled "VEGAN" and which must be replaced.

On 11-03-2013, an EU-wide law was passed which states that the sale of cosmetic products is prohibited if they contain raw materials that have not been tested on animals after this date.

Vegan refers both to the raw materials and to the absence of animal testing.

The gels we offer are only subject to physical tests/measurements after they have been created, which involve their properties and hardness phases. We definitely do not carry out any animal testing.

Question:

Are the new products only vegan or also organic?

B. Emekci

With the "vegan" gels from Emmi-Nail, we are talking about raw materials that are produced exclusively synthetically. We have avoided anything that has anything to do with organic production, even if it involves active ingredients that come from living animals.

The raw material "Carmine" is often contained in nail polishes and lipsticks or eye shadows, it can also be used for the coloring of nail cosmetic UV gels.

Question:

How do you guarantee quality assurance? Are the products certified or are you aiming for certification?

B. Emekci

Our company is ISO 9001 certified. This means that every work step is documented and checked. Every delivery is first subjected to a quality control, only then does it go on for further processing or sale.

Cosmetic Products Notification Portal

Question:

Can the vegan gels be processed in the same way as conventional gels? Or do you have to change the way you work in the studio?

B. Emekci

There are no changes in the processing of the vegan gels. However, they are all LED-polymerizing at the same time. this gives our customers an innovative product that also saves time.

Question:

Are you planning to offer other vegan products? For example, vegan brusheswithout natural hair?

B. Emekci

We will look at the needs of our customers and can respond immediately with further vegan gels.

Additional products of this type are being considered to complete the system.

Question:

What role do sustainability and eco-awareness play for your company? Have there been any changes to product packaging, for example?

B. Emekci

Packaging material has not only been an issue since the "vegan" gels. For years we have made sure that environmentally friendly packaging materials are used, that packaging is space-saving and that as little fluff or air cushioning is used as possible. The last change we made was to adapt the cardboard packaging to the average order in order to use as few environmentally harmful materials as possible